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Ip
Creation

CREATING, DEVELOPING, AND
PRODUCING ORIGINAL MUSIC-LED PROJECTS AND INTELLECTUAL
PROPERTIES (IPs) THAT
ARE PLATFORM-AGNOSTIC
AND SPAN MUTLIPLE GENRES

Our approach to IP creation spans concept development, creative direction, music programming, artist curation, format development, production, content creation and live execution. We develop projects that can exist across multiple platforms - including live performances, festivals, digital content, television, streaming platforms, branded experiences and multidisciplinary cultural environments.Rather than treating music IP as a single performance, Wobble develops concepts around a strong creative proposition, distinctive format, artist ecosystem and audience experience.These projects demonstrate Wobble's ability to develop music properties across Indian classical music, Carnatic music, Hindustani classical music, contemporary Indian music, world music, large-format live entertainment, television, streaming content and cultural experiences.

Wobble Creative & Content is a creative powerhouse focused on conceptualizing and executing distinctive ideas across varied music content mediums & platforms, and bridging any gaps therein.

With multiple ideas brewing in planning and development, Wobble aims to create bespoke, exclusive music IPs, while simultaneously catering to Music IP creation and Development, Music Curation, Music Production, Branded content, Film and Content Marketing, Live Events planning and production, Marketing Consultancy, Audio Visual Production and Concept led Activations. 

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YouTube & Spotify Editorial Playlists

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Curating Playlists for Streaming Apps

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Curated Content for Entertainment Platforms

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Custom Content Curation for Apps & Brands

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THE LIVE 100 EXPERIENCE

The Live 100 Experience — Original Large-Format Music IP

The Live 100 Experience is an original large-format music property built around a 100-piece live musical ensemble, bringing together exceptional vocalists and instrumentalists from across India.

The concept transforms the scale of a conventional live band into a large ensemble spectacle, combining live musicianship, musical arrangement, visual scale and thematic programming.

The ensemble can present popular music, original compositions, Indian classical and contemporary influences, Bollywood repertoire and specially commissioned theme-based musical presentations depending on the event or creative brief.

The Live 100 gained national recognition as joint winners of India's Got Talent and was subsequently featured in Kaun Banega Crorepati. The ensemble was also involved in the large-scale musical production associated with Amazon Prime Video's The Forgotten Army, for which Wobble's website records a Guinness World Record for the largest Indian cinematic band.

The property demonstrates how Wobble develops an artist-led musical concept into a scalable live entertainment format that can be adapted for different audiences, venues and event requirements.

The Live 100 can function as a concert property, corporate entertainment format, festival performance, brand experience, opening ceremony, private event spectacle or large-scale cultural production.

Wobble Creative & Content conceptualised, curated and co-produced The Live 100 Experience, developing it as a distinctive music IP that combines large-scale ensemble performance with bespoke programming.

The Live 100 represents Wobble's work across music IP creation, artist curation, large-format live music, ensemble programming, entertainment production and experiential events.

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Mridangamela

MridangaMela - Carnatic Rhythm, Arts & Cultural Festival

MridangaMela - Carnatic Rhythm, Arts & Cultural Festival

MridangaMela is an original boutique arts and music property dedicated to the mridangam, the principal percussion instrument of Carnatic classical music.

The festival creates a dedicated platform around the mridangam and the broader world of South Indian classical rhythm, allowing audiences to encounter the instrument not only through concert performance but through education, visual culture, craft, storytelling and interactive experiences.

MridangaMela has featured musicians including Anantha R. Krishnan, Viveick Rajagopalan and Kunal Naik, alongside other artists and performers. The property has been presented at the Royal Opera House, Mumbai, and Art Village, Karjat.

The festival's multidisciplinary format creates opportunities to explore the mridangam through different perspectives — its role in Carnatic music, rhythm and tala, contemporary percussion, instrument making, artistic collaboration and the cultural ecosystem surrounding South Indian music.

Wobble Creative & Content co-produced and developed MridangaMela as a dedicated Carnatic music and percussion IP, bringing together musicians, fine artists and creative partners to create a distinctive cultural property.

The project sits at the intersection of music IP creation, Carnatic music, Indian classical percussion, cultural festivals, arts programming, music education and immersive cultural experiences.

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Under One Sky

Under One Sky - Immersive & Participatory Music Experience

Under One Sky is an original immersive musical experience developed around one simple idea: the audience is not merely watching the performance - the audience becomes part of it.

The format transforms the conventional relationship between performer and audience by incorporating collective singing and participation into the concert itself. As the artists perform, the audience joins in, creating a shared musical environment where hundreds or thousands of individual voices can become part of the performance.

The experience is built around the universal language of music and is designed to transcend traditional divisions of age, culture, background and musical familiarity.

Rather than presenting music as something consumed from a distance, Under One Sky creates a participatory environment where audience engagement, collective singing, community, belonging and live performance become central components of the format.

The result is an immersive concert experience in which strangers can become a temporary musical community, connected through familiar songs, shared voices and collective expression.

Under One Sky can be adapted for concerts, festivals, cultural events, corporate gatherings, community programmes, large-scale public events and experiential entertainment.

The project represents Wobble's approach to original music IP creation, where the creative proposition is built not only around the artist or repertoire but around the audience experience itself.

Wobble Creative & Content created and developed Under One Sky as an original music-led IP, exploring how participation and collective music-making can transform a live concert into a shared human experience.

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THRILLANA PROJECT

Thrillana Project - Carnatic Rhythm Reimagined

The Thrillana Project is an original musical concept that reimagines the traditional Carnatic Thillana through a contemporary ensemble format.

The Thillana is one of the most rhythmically vibrant forms within the Carnatic music and dance tradition, known for its intricate rhythmic patterns, energetic passages and strong connection to movement and performance.

The Thrillana Project preserves the essential rhythmic and melodic character of this traditional form while introducing contemporary instrumentation, arrangements and sonic textures.

Led by Padma Shri and Sangeet Kalanidhi Aruna Sairam, the project brings together Carnatic vocal music, mridangam, tabla, violin, keyboards, drums and bass guitar, creating an ensemble sound that places a traditional Carnatic form within a broader contemporary musical environment.

The result is a performance that connects Indian classical music and contemporary live music, making the rhythmic architecture and musical energy of the Thillana accessible to audiences beyond the conventional Carnatic concert format.

The project creates opportunities for collaboration between musicians trained in different traditions while retaining the musical identity of the original Carnatic form.

The Thrillana Project is suited to Indian classical music festivals, Carnatic music programmes, cultural events, contemporary Indian music platforms, concert halls and curated cross-genre performances.

Wobble Creative & Content developed and presents the Thrillana Project as an original music IP, combining traditional Carnatic repertoire with contemporary ensemble programming and performance.

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ARTISTEस्त्री

Artisteस्त्री - Empowering Women Artists & Creative Voices

Artisteस्त्री is an original platform focused on empowering, promoting and creating opportunities for women artists across diverse creative and cultural disciplines.

The platform is built around the idea of creating an ecosystem where women artists can access greater visibility, professional opportunities, collaboration and support for their artistic careers.

Artisteस्त्री extends beyond a conventional performance platform. It is conceived as a cultural and creative initiative that can bring together musicians, performers, visual artists, dancers, creators and women working across different artistic disciplines.

The platform seeks to create opportunities for artists at different stages of their careers, while contributing to greater representation and visibility for women within the creative industries.

Its programming can encompass music performances, artist showcases, cultural events, conversations, collaborations, workshops and multidisciplinary artistic experiences.

Artisteस्त्री reflects Wobble's broader interest in developing music and cultural properties that have a social and cultural dimension alongside their entertainment value.

The platform is designed to create meaningful connections between women artists, audiences, cultural institutions, brands, collaborators and the wider creative ecosystem.

Wobble Creative & Content created and developed Artisteस्त्री as a platform for women artists, with the aim of supporting artistic growth, professional opportunities, visibility and long-term cultural impact.

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TIMES OF MUSIC

Times of Music - Award-Winning Indian Music Television & Streaming Format

Times of Music is an original music television and streaming format created and developed by K.G. Ramnarayan and Vaibhav Modi and produced by Victor Tango Entertainment and Wobble Creative & Content.

The concept brought together 11 legendary music composers and 11 contemporary music composers from the Hindi film industry, spanning more than seven decades of Indian film music.

At the heart of the format was a simple but innovative musical proposition: established composers were paired with one another and challenged to reinterpret and recreate each other's songs, allowing different generations and musical perspectives to meet through music.

The format created a dialogue between different eras of Hindi film music, bringing together the history of Indian film composition, contemporary musical interpretation and the personalities behind some of the country's most recognisable soundtracks.

Hosted by Vishal Dadlani, Times of Music was released as an MX Player Original in 2020 and featured composers and musicians from across generations of the Hindi film industry. The show's concept was built around musical reinterpretation, collaboration and the exchange of creative perspectives.

The project went on to receive significant industry recognition, including the Filmfare OTT Award for Best Unscripted Show, the Asian Academy Creative Award for Best Music Show in Asia, and other recognition for its music and unscripted format.

Times of Music demonstrates Wobble's capability in developing music-led television formats, original entertainment IP, music content, artist-driven concepts, digital streaming formats and large-scale music programming.

Wobble Creative & Content was involved in the creation, development and production of Times of Music, contributing to a format that brought together Indian film music's legacy and contemporary musical interpretation.

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Mridangamela

An arts and music festival dedicated to Mridangam

Mridangamela is a boutique arts and music event co-produced by Wobble in collaboration with a team of talented musicians and fine artists.Dedicated to the South Indian Carnatic Rhythm Instrument – MRIDANGAM, this festival offers a unique experience with guided workshops, talks, experiential activities, concert performances, and art displays, all complemented by curated food and sensory experiences.The event features performances by renowned artists like Anantha R Krishnan, Viveick Rajagopalan, Kunal Naik, and many other talented performers.