services
EDITORIAL CURATION
Ideating and curating
playlists and other
content for various
platforms and projects
Our team combines deep industry knowledge with a keen understanding of audience preferences to deliver captivating playlists that enhance user experiences and foster engagement. Whether you need fresh tracks for a new campaign, thematic playlists for events, or curated collections for personal enjoyment, we create customized audio journeys that resonate with listeners.
Capabilities
our work
case studies
01
Youtube Music and
Spotify India Project
Wobble is proud to serve as the agency of record for the editorial teams at YouTube Music and Spotify India, where we play a pivotal role in ideating, designing, and curating thematic playlists tailored for their diverse audiences. We have successfully created and curated over 250 playlists for YouTube Music, ensuring that listeners have access to a rich selection of music that captures various themes, genres, moods, activities, and topical trends. Additionally, we continuously collaborate with the Spotify editorial team, generating fresh playlist ideas month after month to keep content engaging and relevant. Our expertise allows us to reflect the dynamic nature of music consumption, creating an ever-evolving listening experience. This collaboration with two of the leading platforms not only showcases our commitment to music curation but also reinforces our mission to connect audiences with the sounds that enhance their everyday lives
02
Resso
Wobble has been proud to serve as the agency of record for Resso, a music streaming platform under ByteDance, on a ground breaking long-term project focused on enhancing user experience. We were tasked with transliterating over 200,000 songs in multiple languages for the lyrics playback feature on the app’s user interface. Our dedicated team of more than 50 professionals worked tirelessly day and night for over four years to ensure the quality and accuracy of the transliterations. Recognizing the importance of retaining the human touch within a tech-driven platform, our intervention was crucial at critical junctures when machine learning alone could not provide the desired level of precision. This project exemplifies our commitment to blending technology and artistry, ultimately enriching the listening experience for users and connecting them more deeply to the music they love.
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